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Rethinking Marketing: Towards Critical Marketing Accountings
Rethinking Marketing: Towards Critical Marketing Accountings
This volume on marketing as a field of study, research and practice proposes ways forward for the discipline and profession. The contributors cover issues in contemporary marketing, including: marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research.
288 pages
Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
Publicado | 30 de diciembre de 1998 |
ISBN13 | 9780803974906 |
Editores | Sage Publications Ltd |
Páginas | 288 |
Dimensiones | 156 × 234 × 19 mm · 540 g |
Editor | Brownlie, Douglas |
Editor | Saren, Michael |
Editor | Wensley, Robin |
Editor | Whittington, Richard |