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Buyer / Consumer Information Processing
G David Hughes
This volume brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 2011 |
| ISBN13 | 9780807896891 |
| Editores | The University of North Carolina Press |
| Páginas | 434 |
| Dimensiones | 156 × 235 × 25 mm · 639 g |
| Lengua | Inglés |
| Editor | Ray, Michael L. |
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