Marketing Today's Academic Library: A Bold New Approach to Communicating with Students - Brian Mathews - Libros - American Library Association - 9780838909843 - 30 de enero de 2009
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Marketing Today's Academic Library: A Bold New Approach to Communicating with Students

Brian Mathews

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Marketing Today's Academic Library: A Bold New Approach to Communicating with Students

Helps readers in challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and, focusing on the needs of the student and their expectations. This book contains tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of library experience.


136 pages, Illustrations

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 30 de enero de 2009
ISBN13 9780838909843
Editores American Library Association
Páginas 192
Dimensiones 152 × 229 × 13 mm   ·   272 g