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Marketing Today's Academic Library: A Bold New Approach to Communicating with Students
Brian Mathews
Marketing Today's Academic Library: A Bold New Approach to Communicating with Students
Brian Mathews
Helps readers in challenging and rethinking their marketing strategies; demonstrating their value through applied relevance; and, focusing on the needs of the student and their expectations. This book contains tips and strategies that academic librarians can use to communicate with students, surpassing their expectations of library experience.
136 pages, Illustrations
Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
Publicado | 30 de enero de 2009 |
ISBN13 | 9780838909843 |
Editores | American Library Association |
Páginas | 192 |
Dimensiones | 152 × 229 × 13 mm · 272 g |
Ver todo de Brian Mathews ( Ej. Paperback Book )