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Viewpoints and Controversies in Sensory Science and Consumer Product Testing
Moskowitz, Howard R. (Moskowitz Jacobs, Inc., White Plaines, New York)
Viewpoints and Controversies in Sensory Science and Consumer Product Testing
Moskowitz, Howard R. (Moskowitz Jacobs, Inc., White Plaines, New York)
The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book.
477 pages, 0
Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
Publicado | 7 de febrero de 2005 |
ISBN13 | 9780917678578 |
Editores | John Wiley and Sons Ltd |
Páginas | 492 |
Dimensiones | 167 × 242 × 32 mm · 876 g |