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Public Relations Planning: A Practical Guide for Strategic Communication 2.º edición
Vieira, Jr., Edward T.
Public Relations Planning: A Practical Guide for Strategic Communication 2.º edición
Vieira, Jr., Edward T.
Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality.
642 pages, 35 Tables, black and white; 102 Line drawings, black and white; 38 Halftones, black and w
Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
Publicado | 10 de junio de 2024 |
ISBN13 | 9781032565804 |
Editores | Taylor & Francis Ltd |
Páginas | 642 |
Dimensiones | 152 × 228 × 39 mm · 994 g |
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