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The 'Made in Germany' Champion Brands: Nation Branding, Innovation and World Export Leadership
Ugesh A. Joseph
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The 'Made in Germany' Champion Brands: Nation Branding, Innovation and World Export Leadership
Ugesh A. Joseph
Germany?€?s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ?€?Made in Germany?€? Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany?€?s best brands to see
296 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 24 de junio de 2024 |
| ISBN13 | 9781032837536 |
| Editores | Taylor & Francis Ltd |
| Páginas | 296 |
| Dimensiones | 550 g |
Ver todo de Ugesh A. Joseph ( Ej. Paperback Book y Hardcover Book )