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Party Brands in Crisis: Partisanship, Brand Dilution, and the Breakdown of Political Parties in Latin America
Lupu, Noam (University of Wisconsin, Madison)
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Party Brands in Crisis: Partisanship, Brand Dilution, and the Breakdown of Political Parties in Latin America
Lupu, Noam (University of Wisconsin, Madison)
Why would national political parties that have been competitive for decades collapse overnight? Party Brands in Crisis offers an explanation that highlights the impact of elite actions on voter behavior. This study is aimed at scholars interested in voter partisanship, political behavior, Latin American politics, political parties, and elite polarization.
264 pages, 23 b/w illus.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 15 de enero de 2016 |
| ISBN13 | 9781107073609 |
| Editores | Cambridge University Press |
| Páginas | 264 |
| Dimensiones | 160 × 238 × 28 mm · 548 g |