Rigorously updated international business textbook by a global author team, which balances conceptual understanding of business theory and the day-to-day realities of business practice. Includes a suite of new cases studies and up-to-date examples with a focus on Asia, COVID-19, technology and Brexit.

550 pages, Worked examples or Exercises

Medios de comunicación	Libros Hardcover Book (Libro con lomo y cubierta duros)
Publicado	16 de septiembre de 2021
ISBN13	9781108476744
Editores	Cambridge University Press
Páginas	588
Dimensiones	193 × 251 × 32 mm · 1,44 kg

Ver todo de Czinkota, Michael R. (Georgetown University, Washington DC) ( Ej. Hardcover Book y Paperback Book )