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Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative
Scott Brinker
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Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative
Scott Brinker
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.
288 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de abril de 2016 |
| ISBN13 | 9781119183174 |
| Editores | John Wiley & Sons Inc |
| Páginas | 288 |
| Dimensiones | 164 × 236 × 25 mm · 498 g |
| Lengua | English |
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