This book presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries.

288 pages, 24 black & white illustrations, 12 black & white tables, 12 black & white line drawings

Medios de comunicación	Libros Hardcover Book (Libro con lomo y cubierta duros)
Publicado	2 de marzo de 2017
ISBN13	9781138181779
Editores	Taylor & Francis Ltd
Páginas	304
Dimensiones	566 g
Lengua	English

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