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Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry - Mastering Fashion Management 1.º edición
Mitterfellner, Olga (London College of Fashion, UK)
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Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry - Mastering Fashion Management 1.º edición
Mitterfellner, Olga (London College of Fashion, UK)
This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.
196 pages, 22 Line drawings, black and white; 32 Halftones, black and white; 7 Tables, black and whi
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 14 de noviembre de 2019 |
| ISBN13 | 9781138323094 |
| Editores | Taylor & Francis Ltd |
| Páginas | 214 |
| Dimensiones | 153 × 230 × 13 mm · 346 g |
| Lengua | English |
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