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Frameworks for Market Strategy: European Edition European edition
Noel Capon
Frameworks for Market Strategy: European Edition European edition
Noel Capon
This book helps students understand how to develop and implement a marketing strategy and how to manage the marketing process. The book provides a solid foundation in marketing management, both for future marketers, and for senior executives.
500 pages, 72 black & white illustrations, 58 black & white tables, 72 black & white line drawings
Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
Publicado | 27 de diciembre de 2016 |
ISBN13 | 9781138889187 |
Editores | Taylor & Francis Ltd |
Páginas | 632 |
Dimensiones | 1,25 kg |
Lengua | English |