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Marketing Management: European Edition 4.º edición
Philip Kotler
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Marketing Management: European Edition 4.º edición
Philip Kotler
Consolidate your knowledge of marketing management with this bestselling text. Marketing Management, 4th edition, is considered by many as the authoritative text on the subject. The textbook covers a wide range of concepts and issues, accurately reflecting the fast-moving pace of modern marketing. A key aid for undergraduates and postgraduates.
840 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 11 de julio de 2019 |
| ISBN13 | 9781292248448 |
| Editores | Pearson Education Limited |
| Páginas | 840 |
| Dimensiones | 215 × 280 × 30 mm · 1,94 kg |
| Lengua | English |
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