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Netnography: Redefined Robert Kozinets 2 Revised edition
Netnography: Redefined
Robert Kozinets
Explaining and extending prior approaches, this book includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus.
320 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de julio de 2015 |
| ISBN13 | 9781446285756 |
| Editores | SAGE Publications Ltd |
| Páginas | 320 |
| Dimensiones | 170 × 242 × 17 mm · 550 g |
| Lengua | Inglés |
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