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Sport Marketing Fourth edition
Bernard J. Mullin
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Sport Marketing Fourth edition
Bernard J. Mullin
Including information and issues in the competitive world of sport marketing, this text intends to direct students to a better understanding of the theoretical backbone to sport marketing. It also contains practical material that prepares students for careers in sport marketing.
504 pages, 76 colour illustrations, 40 colour illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 12 de junio de 2014 |
| ISBN13 | 9781450424981 |
| Editores | Human Kinetics Publishers |
| Páginas | 504 |
| Dimensiones | 219 × 289 × 28 mm · 1,68 kg |
| Lengua | English |
Ver todo de Bernard J. Mullin ( Ej. Hardcover Book )