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E-Commerce Strategy: Text and Cases - Springer Texts in Business and Economics Sanjay Mohapatra 2013 edition
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E-Commerce Strategy: Text and Cases - Springer Texts in Business and Economics
Sanjay Mohapatra
E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth.
244 pages, 15 black & white illustrations, 18 colour illustrations, 5 black & white tables, 4 colour
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de agosto de 2012 |
| ISBN13 | 9781461441410 |
| Editores | Springer-Verlag New York Inc. |
| Páginas | 262 |
| Dimensiones | 155 × 235 × 23 mm · 521 g |
| Lengua | Inglés |
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