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Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape
Keith A. Quesenberry
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Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape
Keith A. Quesenberry
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s digital first media landscape.
220 pages, Text Boxes; Illustrations, unspecified; Tables; Halftones, Black & White including Black
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 6 de febrero de 2023 |
| ISBN13 | 9781538176382 |
| Editores | Rowman & Littlefield |
| Páginas | 220 |
| Dimensiones | 181 × 255 × 22 mm · 622 g |
| Lengua | English |
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