Strategic Planning for Social Media in Libraries (The Tech Set #15) - Sarah Steiner - Libros - Neal-Schuman Publishers - 9781555707798 - 2 de mayo de 2012
En caso de que portada y título no coincidan, el título será el correcto

Strategic Planning for Social Media in Libraries (The Tech Set #15)

Sarah Steiner

Precio
€ 72,99

Pedido desde almacén remoto

Entrega prevista 28 de oct. - 6 de nov.
Añadir a tu lista de deseos de iMusic

Strategic Planning for Social Media in Libraries (The Tech Set #15)

This practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan. You ll find detailed tips and advice on strategizing for social media services in a way that guides employee decision-making, maximizes efficiency, creates positive patron outcomes, protects against legal repercussions, and builds opportunities for flexibility, change, and new social media platform testing. You get all the key elements to build your strategic plan, including how to segment your audience, select a target audience, use focus groups and poll patrons, conduct a SWOT analysis to provide internal strength and support to your plan, and create a mission and vision plan for using social media.

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 2 de mayo de 2012
ISBN13 9781555707798
Editores Neal-Schuman Publishers
Páginas 118
Dimensiones 152 × 7 × 229 mm   ·   181 g
Lengua English  
Colaborador Ellyssa Kroski