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Marketing Matters: A Guide for Healthcare Executives - ACHE Management 1.º edición
Richard Thomas
Marketing Matters: A Guide for Healthcare Executives - ACHE Management 1.º edición
Richard Thomas
Marketing Matters explains what marketing is, what it can contribute to your organization, how it is done, and how it is measured. This straightforward guide will help you become a better marketer not in the sense of developing marketing campaigns but using marketing to shape and control your organization s reputation. Topics covered include: The marketing process, The senior manager s role in marketing, Marketing research and planning, The dollars and sense of marketing, Market positioning and strategy development, The promotional toolbox, The changing marketing paradigm and measuring the effectiveness of marketing
168 pages
Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
Publicado | 1 de junio de 2007 |
ISBN13 | 9781567932768 |
Editores | Health Administration Press |
Páginas | 168 |
Dimensiones | 152 × 229 × 152 mm · 237 g |
Lengua | English |
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