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Blue ocean strategy - how to create uncontested market space and make the c
W. Chan Kim
Blue ocean strategy - how to create uncontested market space and make the c
W. Chan Kim
Challenges what you thought you knew about competing in the crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth.
256 pages, Illustrations
Medios de comunicación | Libros Bound Book (Libro encuadernado con tapa dura de alta calidad) |
Publicado | 2005 |
ISBN13 | 9781591396192 |
Editores | BookHouse Editions |
Páginas | 256 |
Dimensiones | 164 × 242 × 24 mm · 574 g |
Lengua | English |
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