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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim
A global phenomenon now published in a record 44 languages. Over 3.5 million copies sold. A bestseller across five continents.
256 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 20 de enero de 2015 |
| ISBN13 | 9781625274496 |
| Editores | Harvard Business School Publishing |
| Género | Inglés, No ficción, Varios |
| Páginas | 320 |
| Dimensiones | 236 × 167 × 28 mm · 638 g |
| Lengua | Inglés |
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