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Eye Tracking for Visual Marketing - Foundations and Trends® in Marketing
Michel Wedel
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Eye Tracking for Visual Marketing - Foundations and Trends® in Marketing
Michel Wedel
Provides an overview of the foundations of visual attention and eye-tracking; a conceptual framework for eyetracking research in marketing; and a review of the marketing literature within this conceptual framework.
104 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 8 de agosto de 2008 |
| ISBN13 | 9781601981547 |
| Editores | now publishers Inc |
| Páginas | 104 |
| Dimensiones | 158 × 237 × 6 mm · 172 g |
| Lengua | English |
![Cover for Michel Wedel · Market Segmentation: Conceptual and Methodological Foundations - International Series in Quantitative Marketing (Paperback Book) [Softcover reprint of the original 2nd ed. 2000 edition] (2012)](https://imusic.b-cdn.net/images/item/original/045/9781461371045.jpg?michel-wedel-2012-market-segmentation-conceptual-and-methodological-foundations-international-series-in-quantitative-marketing-paperback-book&class=scaled&v=1603989525)
![Cover for Michel Wedel · Market Segmentation: Conceptual and Methodological Foundations - International Series in Quantitative Marketing (Hardcover Book) [2nd ed. 2000 edition] (1999)](https://imusic.b-cdn.net/images/item/original/353/9780792386353.jpg?michel-wedel-1999-market-segmentation-conceptual-and-methodological-foundations-international-series-in-quantitative-marketing-hardcover-book&class=scaled&v=1410243644)