Strategic Marketing Planning for the Small to Medium Sized Business

David Anderson

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Strategic Marketing Planning for the Small to Medium Sized Business

Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. This book addresses these issues by providing both marketing theory as well as workbook exercises.

100 pages

Medios de comunicación	Libros Paperback Book (Libro con tapa blanda y lomo encolado)
Publicado	16 de marzo de 2012
ISBN13	9781606493731
Editores	Business Expert Press
Páginas	100
Dimensiones	155 × 230 × 8 mm · 173 g

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