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Dictionary of Advertising and Marketing Concepts 1.º edición
Arthur Asa Berger
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Dictionary of Advertising and Marketing Concepts 1.º edición
Arthur Asa Berger
In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.
160 pages, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de agosto de 2013 |
| ISBN13 | 9781611329865 |
| Editores | Left Coast Press Inc |
| Páginas | 143 |
| Dimensiones | 152 × 230 × 9 mm · 242 g |
| Lengua | English |
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