Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth - Christoph Senn - Libros - Harvard Business Review Press - 9781647827144 - 19 de noviembre de 2024
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Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth

Christoph Senn

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Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth

Business relationships are still dominated by a narrow perspective trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business.


256 pages

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Pendiente de lanzamiento 19 de noviembre de 2024
ISBN13 9781647827144
Editores Harvard Business Review Press
Páginas 256
Dimensiones 458 g