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Collaboration in Tourism Businesses and Destinations: A Handbook
Dogan Gursoy
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Collaboration in Tourism Businesses and Destinations: A Handbook
Dogan Gursoy
This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances.
400 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de enero de 2015 |
| ISBN13 | 9781783508112 |
| Editores | Emerald Publishing Limited |
| Páginas | 368 |
| Dimensiones | 172 × 249 × 26 mm · 721 g |
| Lengua | English |
| Editor | Gursoy, Dogan |
| Editor | Saayman, Melville |
| Editor | Sotiriadis, Marios |
