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Cases For Event Management and Event Tourism - Events Management Theory and Methods
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Cases For Event Management and Event Tourism - Events Management Theory and Methods
A comprehensive collection of fully developed case studies of event management and event tourism main areas, including HR, leadership, marketing, strategy, operations, stakeholder management, and evaluation, all written by international experts. It is a must have collection for all those studying and teaching event management and event tourism.
198 pages, 40 Figures
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de abril de 2023 |
| ISBN13 | 9781915097361 |
| Editores | Goodfellow Publishers Limited |
| Páginas | 240 |
| Dimensiones | 234 × 155 × 15 mm · 374 g |
| Lengua | Inglés |
| Editor | Getz, Professor Donald (Professor Emeritus, University of Calgary, Canada) |
| Editor | Ziakas, Vassilios (Associate Professor in Sport Management, Faculty of Sport and Health Sciences, University of St Mark & St John, UK) |