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Total Revenue Management (TRM): Case Studies, Best Practices and Industry Insights - Management for Professionals Marc Helmold 2020 edition
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Total Revenue Management (TRM): Case Studies, Best Practices and Industry Insights - Management for Professionals
Marc Helmold
This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams.
191 pages, 71 Tables, color; 76 Illustrations, color; 2 Illustrations, black and white; XXV, 191 p.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de junio de 2020 |
| ISBN13 | 9783030469849 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 191 |
| Dimensiones | 150 × 220 × 20 mm · 485 g |
| Lengua | Alemán |
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