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Wanghong as Social Media Entertainment in China - Palgrave Studies in Globalization, Culture and Society 1st ed. 2021 edition
David Craig
Wanghong as Social Media Entertainment in China - Palgrave Studies in Globalization, Culture and Society 1st ed. 2021 edition
David Craig
In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities.
197 pages, 14 Illustrations, black and white; IX, 197 p. 14 illus.
Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
Publicado | 26 de febrero de 2021 |
ISBN13 | 9783030653750 |
Editores | Springer Nature Switzerland AG |
Páginas | 197 |
Dimensiones | 454 g |
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