Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies - Sunil Sahadev - Libros - Springer International Publishing AG - 9783319134390 - 24 de marzo de 2015
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Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies 2015 edition

Sunil Sahadev

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Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies 2015 edition

This book presents current research on boundary spanning elements. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective.


173 pages, 17 black & white illustrations, biography

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 24 de marzo de 2015
ISBN13 9783319134390
Editores Springer International Publishing AG
Páginas 173
Dimensiones 442 × 245 × 16 mm   ·   430 g
Lengua French  
Editor Malhotra, Neeru
Editor Purani, Keyoor
Editor Sahadev, Sunil