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Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World - Management for Professionals 1st ed. 2016 edition
Pierre Mora
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Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World - Management for Professionals 1st ed. 2016 edition
Pierre Mora
In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands.
219 pages, 2 black & white illustrations, 66 colour illustrations, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de diciembre de 2015 |
| ISBN13 | 9783319244792 |
| Editores | Springer International Publishing AG |
| Páginas | 219 |
| Dimensiones | 243 × 166 × 18 mm · 503 g |
| Lengua | French |
