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Exploring Omnichannel Retailing 1st ed. 2019 edition
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Exploring Omnichannel Retailing
This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel.
288 pages, 15 Illustrations, black and white; XIV, 288 p. 15 illus.
| Medios de comunicación | Libros Book |
| Publicado | 5 de enero de 2019 |
| ISBN13 | 9783319982724 |
| Editores | Springer International Publishing AG |
| Páginas | 288 |
| Dimensiones | 241 × 162 × 24 mm · 623 g |
| Lengua | Alemán |
| Editor | Cuthbertson, Richard |
| Editor | Piotrowicz, Wojciech |
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