Recomienda este artículo a tus amigos:
Ingredient Branding: Making the Invisible Visible 2010 edition
Philip Kotler
Precio
€ 73,49
Pedido desde almacén remoto
Entrega prevista 2 - 11 de dic.
Los regalos de Navidad se podrán canjear hasta el 31 de enero
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
Ingredient Branding: Making the Invisible Visible 2010 edition
Philip Kotler
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing.
393 pages, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 29 de noviembre de 2014 |
| ISBN13 | 9783642438189 |
| Editores | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 393 |
| Dimensiones | 475 × 186 × 25 mm · 634 g |
| Lengua | English |
Mostrar todo
Mas por Philip Kotler
![Cover for Philip Kotler · H2H Marketing: The Genesis of Human-to-Human Marketing (Hardcover Book) [1st ed. 2021 edition] (2020)](https://imusic.b-cdn.net/images/item/original/302/9783030595302.jpg?philip-kotler-2020-h2h-marketing-the-genesis-of-human-to-human-marketing-hardcover-book&class=scaled&v=1602978628)
![Cover for Philip Kotler · The Quintessence of Strategic Management (Book) [2 Revised edition] (2016)](https://imusic.b-cdn.net/images/item/original/890/9783662484890.jpg?philip-kotler-2016-the-quintessence-of-strategic-management-book&class=scaled&v=1465984775)
![Cover for Philip Kotler · Transformational Sales: Making a Difference with Strategic Customers (Hardcover Book) [1st ed. 2016 edition] (2015)](https://imusic.b-cdn.net/images/item/original/059/9783319206059.jpg?philip-kotler-2015-transformational-sales-making-a-difference-with-strategic-customers-hardcover-book&class=scaled&v=1443648873)
![Cover for Philip Kotler · The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Paperback Book) [2010 edition] (2014)](https://imusic.b-cdn.net/images/item/original/386/9783642422386.jpg?philip-kotler-2014-the-quintessence-of-strategic-management-what-you-really-need-to-know-to-survive-in-business-paperback-book&class=scaled&v=1440296623)
![Cover for Philip Kotler · Ingredient Branding (Book) [2010 edition] (2010)](https://imusic.b-cdn.net/images/item/original/133/9783642042133.jpg?philip-kotler-2010-ingredient-branding-book&class=scaled&v=1408458979)
![Cover for Philip Kotler · B2B Brand Management (Paperback Book) [Softcover reprint of hardcover 1st ed. 2006 edition] (2010)](https://imusic.b-cdn.net/images/item/original/708/9783642064708.jpg?philip-kotler-2010-b2b-brand-management-paperback-book&class=scaled&v=1408463381)
![Cover for Philip Kotler · B2B Brand Management (Hardcover Book) [2006 edition] (2006)](https://imusic.b-cdn.net/images/item/original/600/9783540253600.jpg?philip-kotler-2006-b2b-brand-management-hardcover-book&class=scaled&v=1408203753)
Ver todo de Philip Kotler ( Ej. Paperback Book , Hardcover Book , Book , CD y Loose-leaf )