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Digital Darwinism: Branding and Business Models in Jeopardy Ralf T. Kreutzer 2015 edition
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Digital Darwinism: Branding and Business Models in Jeopardy
Ralf T. Kreutzer
Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.
271 pages, 15 black & white illustrations, 105 colour illustrations, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 2 de octubre de 2014 |
| ISBN13 | 9783642544002 |
| Editores | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 257 |
| Dimensiones | 164 × 236 × 15 mm · 420 g |
| Lengua | Inglés |
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