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In Good Company: Managing Intellectual Property Issues in Franchising Wipo Russian edition
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In Good Company: Managing Intellectual Property Issues in Franchising
Wipo
At the core of franchising is the licensing of intellectual property rights (IPRs). This guide explains the importance of managing these IPRs throughout the franchising process through concrete examples and helpful hints.
94 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 7 de enero de 2020 |
| ISBN13 | 9789280524918 |
| Editores | World Intellectual Property Organization |
| Páginas | 94 |
| Dimensiones | 148 × 210 × 5 mm · 122 g |
| Lengua | Russian |
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