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A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation
Philip Kotler
A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation
Philip Kotler
According to a recent McKinsey & Co. global survey, 95% of surveyed CEOs believe that 'society has greater expectations than it did five years ago that companies will assume public responsibilities.' In turn, corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society. Th
464 pages
Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
Publicado | 24 de junio de 2024 |
ISBN13 | 9781032836843 |
Editores | Taylor & Francis Ltd |
Páginas | 458 |
Dimensiones | 820 g |
Editor | Lindgreen, Adam |
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