Recomienda este artículo a tus amigos:
Marketing Research: Methodologies and Digital Techniques
Phil Harris
Marketing Research: Methodologies and Digital Techniques
Phil Harris
This textbook offers an affordable comprehensive ‘no frills' overview of both the qualitative and quantitative research methods available to marketing researchers, with a special emphasis on online tools, techniques and technology, social media and the general impact of the digital environment on research methodology.
Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
Pendiente de lanzamiento | TBA |
ISBN13 | 9781446299654 |
Editores | Sage Publications Ltd |
Dimensiones | 250 g (Peso (estimado)) |
Mostrar todo
Mas por Phil Harris
Ver todo de Phil Harris ( Ej. Paperback Book , CD , Hardcover Book y Book )