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Advertising and the Mind of the Consumer: What works, what doesn't and why Max Sutherland 3 New edition
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Advertising and the Mind of the Consumer: What works, what doesn't and why
Max Sutherland
By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery.
In this 3rd international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets of successful campaigns over a wide range of media, including the web and new media. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work - or misfire - and why.
Advertising and the Mind of the Consumer is not just a 'how to' book of tricks for advertisers, it is a book for everyone who wants to know how advertising works and why it influences us-for people in business with products and services to sell, for advertising agents, marketers, as well as for students of advertising and consumer behaviour.
378 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de diciembre de 2008 |
| ISBN13 | 9781741755992 |
| Editores | Taylor & Francis |
| Páginas | 378 |
| Dimensiones | 226 × 153 × 12 mm · 170 g |
| Lengua | Inglés |
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